In August 2014, Ardene participated in the latest #IceBucketChallenge craze! We drenched ourselves with buckets of ice cold water to raise money and awareness for ALS, also known as Lou Gehrigs disease. The original #IceBucketChallenge that went viral on social media was inspired by Pete Frates, a College Baseball player living with the disease. We nominated our Ardene fans to complete the #IceBucketChallenge and they rose to the occasion helping us raise funds to find a cure for the thousands of people living with this serious and fatal neurodegenerative disease.
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