Self-care and mental well-being are important issues for young people everywhere. As a brand, we want to provide customers with educational tools and resources to promote their own well-being. That’s why we’ve joined forces with WE – a social enterprise that makes doing good, doable – to promote messages of empowerment and self-love.
SELF CARE IRL
Through the campaign, entitled Self Care IRL (an acronym for “in real life,” a reference to life offline), Ardene and ME to WE aim to start a self-care movement that encourages followers to share how they “self-care” on social media. Followers who step up to the challenge will be automatically entered to win tickets to WE Day Vancouver, taking place Tuesday, October 19, 2019 at Rogers Arena. WE Day is a celebration of social good that takes place in 15 cities across North America, the U.K. and the Caribbean.
From September 19 until World Mental Health Day on October 10, Ardene will donate $1 to WE Well-being for every post made during that time. Simultaneously, Ardene stores will collect $1 donations at checkout. 100% of proceeds will support WE Well-being.
Learn more about the campaign on insta @ardene.
PRODUCTS AND COLLECTIONS
Ardene and WE forged a partnership in 2018, and together have promoted several ME to WE products, whose proceeds support the work of WE Charity, empowering domestic and international change. In 2019, Ardene relaunched its Basic Collection in partnership with ME to WE, directing proceeds to WE Well-being and helping customers to do good while they shop. Customers can even see where their contribution is going through ME to WE’s Track Your Impact program.
Discover more about our partnership here.