We are excited to announce the launch of our first-ever menswear line, and the newest layer to our brand, Ardene MAN. Having been a staple in the Canadian fashion world for over 40 years, offering attainable clothing, footwear, and accessories to girls and young women since we first opened in the 1980s, we felt there was a space to fill in the market when it came to menswear. Our design team took a lot of care and attention in conceiving our first men’s drop, and we are ready to expand our brand to our newest customer.
Catered to Him
In designing this collection, we listened to what our male customer wants, and even though it’s the first time we’re welcoming him into the Ardene world, we’re confident the design, quality and style will speak for itself. We understand how his needs differ from our female customer and have created a collection and shopping experience catered to him. Many guys are looking to brands for guidance when it comes to fashion and style, and they want comfy, casual, basics that look and feel good…exactly what we have to offer!
“Conscious and confident. Designed with purpose.”
The Ardene MAN ethos reflects what many male shoppers are after: clothing that is both stylish and functional, which is what we kept in mind when designing this collection. He’s not looking for high fashion, he just wants to be cool and comfortable in the here and now, so for our first men’s capsule collection, we focused on the everyday looks he wants for fall. We’ve included his basic must-haves: tees, hoodies, denim and joggers, along with the street styles he wants for back to school. We’ve focused on the simple, classic styles that he lives in, but also infused some fun licensing to keep it trendy. The collection also includes several eco-conscious choices for today’s consumer, at the same great prices. Our new line will provide him with a truly unique value proposition.
The collection will soon be available online at ardene.com and in select stores across Canada. Sign up or follow us on instagram @ardene with Ardene MAN’s new hashtag #ardeneman to learn about it (and shop it) first.